How Lego ALMOST went Bankrupt Listening to the Experts (Episode 50 - The Marketing Gateway Podcast) | Sean Jordan
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How Lego ALMOST went Bankrupt Listening to the Experts (Episode 50 - The Marketing Gateway Podcast) | Sean Jordan
ICYMI - we celebrated our 50th episode of The Marketing Gateway Podcast talking about one of my favorite topics - LEGO! Did you know Lego almost went bankrupt in 2004 despite it seeming like they were doing everything right? The story of how they had to restructure their company, focus their marketing efforts and product offerings, divest a ...
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