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lildenimjean® on Instagram: "Levi’s created one of the most influential advertising legacies in modern fashion by understanding something about clothes: people don’t fall in love with the products but with how products make them feel, and for Levi’s it was confident, sexy and cool. From the 80s on, Levi’s stopped behaving like a regular denim company and more like a cultural storyteller - showing bold, raw and unapologetic emotional cinema. Its advertising sold sex, dreams and rebellion. All wra
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