The brand chief at one of the world’s largest advertisers explains how the company is tackling media fragmentation, digital ...

The personal care brand’s in-house creative team created a fantastical, Willy Wonka-esque lab that swaps candy for clouds of ...

The confectionery giant’s “Go All In” promotion includes a QR code-based giveaway, influencer tie-ups and a partnership with ...

Assuming a worst-case scenario, 4.2 percentage points of expected growth could be erased in 2026 as marketers struggle to ...

CMO Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies ...

The Abercrombie & Fitch brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest ...

Samsung, Comcast and Tubi rolled out measurement and AI innovations, plus deals with Amazon, at the IAB’s annual showcase for ...

As ad revenue’s importance grows for the tech giant, it will enable brands to target consumers using Maps’ search function ...

The U.S. ownership transition has had its hiccups, but the app used the NewFronts to argue it is more secure, creative and ...

At their first unified NewFronts presentation, the companies underscored their ability to engage audiences not reached by ...

Unilever has appointed social-first agency Samy to develop and activate a global influencer strategy for its food business, per details shared with Marketing Dive. Samy will use its proprietary Maia ...

The S4 Capital founder and executive chairman sounds off on the Publicis-Trade Desk spat, the “brutality” of Omnicom’s IPG ...