The fast-food chain says things are better now. Customers seem to agree.

The fast-food chain has struggled on and off for years. But years of investment, refranchising, operations improvements and ...

“This guy definitely wasn’t helping.” ...

Burger King, with a tarnished crown, used the Oscars to unveil a new campaign – a reset – founded upon another very ...

Burger King president Tom Curtis was not dealing in hyperbole when he suggested the brand had “earned the right” to dial up ...

Burger King dazzled Oscars viewers with a self-deprecating ad campaign, announcing it had fired its "King" mascot and revamped the Whopper.

“Burger King took the crown for Oscars 2026 ad domination,” notes Business Insider. “It ran several spots and got host-read ...

Burger King ditches its longtime King mascot in a self-aware ad that debuted during the Oscars. The spot spans seven decades ...

The chain debuted a new brand creative reflecting years of investments in the business and harnessing guest feedback ...

On this week’s Extra Serving, NRN editor in chief Sam Oches and executive editor Alicia Kelso discuss the latest restaurant ...

There’s A New King And It’s You” is the next step in a turnaround effort that puts the fast food chain’s customers at the ...

In 1996, the Teachers Insurance and Annuity Association of America (TIAA) and College Retirement Equities Fund (CREF) placed an ad in a magazine that read like a warning from the future.