Apple just supercharged the iPad Air with the M4 chip and more RAM. We break down the specs to see how it compares with the M5 iPad Pro. I’m PCMag’s senior writer covering smart home and wearable ...

Storage on Apple devices has always been a sensitive subject. Whether it’s for an iPhone, iPad, or Mac, you always pay the highest premium when upgrading the internal storage. An iPhone 17 Pro Max can ...

Apple's latest creative app probably won't kill Photoshop, but it might make you question why you're still paying for it. I've been testing PC and mobile software for more than 20 years, focusing on ...

Iphone 17 Pro - The Power Of Apple Prores Raw - Capturing video in the ProRes RAW format allows you to grade with incredible flexibility, extending your ability to adjust color, brightness, shadows ...

Apple’s success is rooted in its ability to adapt and make tough decisions when necessary. The company has consistently shown a willingness to pivot, delay, or even cancel projects to ensure its ...

Apple’s best ads of 2025 didn’t just sell devices and promote services — they staked a claim for what modern marketing can do when it blends craft, culture and technical ambition. Across short films, ...

The Apple USB-C transition officially reached its final stage in February 2025 when the iPhone 16e launched as the last model completing the shift away from Lightning. With the Lightning port end now ...

Update 11/29: This post has now been updated to reflect the best Apple Black Friday deals that are still live. This year’s AirPods Black Friday deals are simply insane. While you might consider any ...

Apple introduced the ability to record ProRes RAW at 4K 120FPS on iPhone when connected to an external SSD, and Lexar's ES5 Magnetic Portable SSD makes using this feature simple and convenient.

The company’s September quarter revenue hit $102.5 billion, an 8 percent increase year over year, driven by record iPhone and Services sales. iPhone revenue grew 4 percent to $209.6 billion for the ...