The brand chief at one of the world’s largest advertisers explains how the company is tackling media fragmentation, digital ...

The personal care brand’s in-house creative team created a fantastical, Willy Wonka-esque lab that swaps candy for clouds of ...

The U.S. ownership transition has had its hiccups, but the app used the NewFronts to argue it is more secure, creative and ...

The confectionery giant’s “Go All In” promotion includes a QR code-based giveaway, influencer tie-ups and a partnership with ...

The Abercrombie & Fitch brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest ...

Samsung, Comcast and Tubi rolled out measurement and AI innovations, plus deals with Amazon, at the IAB’s annual showcase for ...

At their first unified NewFronts presentation, the companies underscored their ability to engage audiences not reached by ...

As ad revenue’s importance grows for the tech giant, it will enable brands to target consumers using Maps’ search function ...

CMO Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies ...

Assuming a worst-case scenario, 4.2 percentage points of expected growth could be erased in 2026 as marketers struggle to ...

The brand will serve as the official automaker of the league, a move that arrives on the heels of MLB achieving record ...

The S4 Capital founder and executive chairman sounds off on the Publicis-Trade Desk spat, the “brutality” of Omnicom’s IPG ...