From cement, tyres and airlines to Pokémon, Krafton and Google Gemini, IPL 2026 reflects a shift toward a balanced base of ...

In today’s marketplace, emotional connection isn’t a “nice to have”—it’s a growth engine. Brands that successfully create ...

Parimal Deshpande on Adobe Express’ India strategy, AI-powered creation, regional language support and how design tools are ...

Some say the 1990s was the height of advertising. With people tuned into the same TV shows on more channels than ever, ...

Localization was among the first areas where AI moved from experimentation into daily broadcast and ... Read More ...

ABU DHABI, United Arab Emirates--(BUSINESS WIRE)--Haier announced multi-year global partnerships with Liverpool Football Club and Paris Saint-Germain in the fall of 2025. By partnering also with ...

Major League Soccer clubs must attract fans overseas to capitalize on the explosion of US football, officials said Wednesday, ...

FIFA CBO Romy Gai said at the SBJ Business of Soccer conference that the governing body has sold all 16 of the global ...

A true omnichannel strategy is not about occupying every available channel. It is about ensuring each touchpoint reinforces the others.

As the 2026 FIFA World Cup looms, top marketers discuss how soccer and sports wagering are fundamentally reshaping fan ...

The confectionery giant’s “Go All In” promotion includes a QR code-based giveaway, influencer tie-ups and a partnership with ...

The first change in U.S. federal law on boxing since 2000 could be transformative for the sport. This is why. Chris McKenna 6 IPL champions Royal Challengers Bengaluru sold to new ownership group in ...