Burger King, with a tarnished crown, used the Oscars to unveil a new campaign – a reset – founded upon another very ...

There’s A New King And It’s You” comes after Mojo Supermarket was appointed as the chain’s social agency of record.

Burger King dazzled Oscars viewers with a self-deprecating ad campaign, announcing it had fired its "King" mascot and ...

Burger King ramped up its advertising during the 2026 Oscars with ‘There’s a New King, and It’s You’, a 90-second ...

The fast-food chain admits mistakes of the past, and fires The King, in an ambitious new marketing campaign featuring the ...

The chain debuted a new brand creative reflecting years of investments in the business and harnessing guest feedback ...

Burger King president Tom Curtis was not dealing in hyperbole when he suggested the brand had “earned the right” to dial up ...

“This guy definitely wasn’t helping.” ...

“Burger King took the crown for Oscars 2026 ad domination,” notes Business Insider. “It ran several spots and got host-read ...

On this week’s Extra Serving, NRN editor in chief Sam Oches and executive editor Alicia Kelso discuss the latest restaurant ...

Burger King ditches its longtime King mascot in a self-aware ad that debuted during the Oscars. The spot spans seven decades ...