Consumers and marketers both had a rough time in 2024. On the consumer side, inboxes were crammed with political email from candidates, from the presidential level on down. The mission was less to ...
About 73% of marketers say they get excellent or good ROI from email marketing, up from 66% last year, according to the results of Econsultancy and Adestra's "Email Marketing Industry Census 2016." ...
From authentication standards to sustained engagement, foundational email disciplines are becoming decisive in an AI-curated inbox. The post How Gemini in Gmail changes inbox visibility for marketers ...
Categories: Master email campaigns that drive engagement and conversions with automation, A/B testing, and analytics.">Email Marketing, Nigel Williams is managing director of Emailcenter UK Ltd, a ...
Paid social is the most popular channel for retail marketers, according to a new report from Wunderkind, makers of AI-powered performance marketing software, and publication “Retail Dive.” There are, ...
Email ecosystem shifts. A potential XMail launch could diversify the email landscape and help reduce reliance on dominant platforms like Google and Apple. Unified messaging vision. XMail might bridge ...
AI powered inbox filtering from Google and Apple impact more than 70% of emails received. Although AI in our everyday vernacular is a relatively recent phenomenon, that level of inbox infiltration ...