For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative, sticking with the NFL, NBA, MLB and ...

Canada Soccer and Canadian Soccer Media and Entertainment (CSME) today announced NERDS, a brand of Ferrara Candy Company, as ...

New data from For Soccer's 2025 U.S. Soccer Fan Report highlights Gen Z growth, multicultural engagement, and actionable insights for World Cup brand campaigns NEW YORK, June 11, 2025 /PRNewswire/ -- ...

I’ve lived in the United States long enough to call it soccer now—but where I come from, it’s most definitely football, and it is life. I grew up 20 minutes from Dens Park, home to Scottish Premier ...

Fans of women's sports are more engaged, loyal, and willing to spend with brand sponsors than the average fan, but women's soccer fans kick those advantages yards ahead as the 2026 FIFA World Cup ...

Alex Figueiredo was born in Cape Verde and moved to the Boston area as a teenager. Since 2018, he and his cousin, Felipe ...

The North America-based United Soccer League, which encompasses several men’s and women’s leagues, a player development academy and a national youth platform, recently experienced its busiest matchday ...

Manchester City has, perhaps unsurprisingly, gained the top spot in another financial chart. It was revealed back in May that the Premier League champions were the richest club in the world based on ...

As professional soccer takes root in Northeast Ohio, Cleveland's new men's club has announced its name and branding—Forest ...

Last week, as Messi fever gripped Florida, I witnessed a completely different soccer mania 3,000 miles away in San Diego. For a couple decades now, Europe’s — particularly England’s — top teams have ...