Inside EVs

Sram Enters E-Bike Market With Tech-Loaded Eagle Powertrain

When it comes to bicycle technology, Sram is a brand that has gained the trust of a wide range of cyclists all over the world. Its products have always been about performance, and its top-range ...
Business Insider

Inside Chicago's high-tech bicycle-components company that last year raked in $700 million and is up 15% while its competition struggles in a flat market

SRAM is the leading manufacturer of state-of-the-art bicycle components in the US. In 2017 it enjoyed strong growth while its competition was flat. CEO Stan Day told Business Insider that SRAM's ...
Cyclocross Magazine

First Look: SRAM Force eTAP AXS Component Group

Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...
Future

New SRAM Red AXS is the world’s lightest electronic disc brake groupset

SRAM's new Red AXS groupset is claimed to be the world's lightest electronic disc brake road bike groupset, saving 154g versus the previous generation. Priced from around £4,090 / $4,090 / €4,135, the ...
Future

Is SRAM about to launch an Apex eTap AXS electronic groupset?

Update – 15/06/2023: SRAM has now officially released its new Apex groupsets. Here’s everything you need to know about SRAM's new 12-speed Apex groupsets. SRAM may be readying itself to launch an Apex ...
Built In Chicago

SRAM Leadership: With the Company's Connected Tech, Cyclists Get an Inside Look at Their Ride

As a cyclist, Alan Fischer had thought about tire pressure before. But it wasn’t until he started developing SRAM’s TyreWiz, a wireless tire pressure sensor, that Fischer, a software engineering ...