Once considered a quiet season for the music industry, Ramadan is now a full-blown musical phenomenon. As Firas Abou Fakher, the vp of audience growth and strategy at Universal Music Middle East, puts ...
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Selling or serving? Rethinking Ramadan advertising
I have a complicated relationship with Ramadan advertising. As a Muslim creative, I find myself constantly walking the tightrope between faith and marketing. On one hand, I love great Ramadan ads — ...
Figures issued by the Egyptian telecommunications companies' platforms during the early days of Ramadan 2026 revealed an ...
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