The 2025 Macy's Thanksgiving Day Parade scored another all-time viewership high for NBC and Peacock. After the annual parade brought in its biggest audience ever last year, the 2025 parade expanded ...

Add Yahoo as a preferred source to see more of our stories on Google. This year’s Macy’s Thanksgiving Day Parade has set an all-time viewership record across NBC and Peacock, delivering 34.3 million ...

Get ready for a feast of floats and festivities as the 99th annual Macy’s Thanksgiving Day Parade takes over Manhattan this Thursday, kicking off the 2025 holiday season with a spectacle you can watch ...

West Aurora High School Marching Band members Asher and Emily Lesniak had plenty to smile about after performing as part of the Macy’s Great American Marching Band in the 99th annual Macy’s ...

The combined total will mark the highest audience on record for the annual event, increasing viewership by 2.5 million over last year. According to preliminary Nielsen data released Friday, NBC’s ...

The Macy’s Thanksgiving Day Parade continues to prove its status as an essential American tradition, marching its way to a new all-time viewership record in 2025. The beloved holiday kickoff event ...

While watching the Macy’s Thanksgiving Parade on NBC last Thursday, it was possible to be awestruck by the business side of this iconic annual event. It seemed as if there was a brand-marketing moment ...