Adapting other channels’ strategies might be what gaming platforms need to do to get advertisers comfortable spending more.

Gaming media company Overwolf Ads has launched a new in-game audience map product, which it describes as "the industry's only ...

Gaming is rapidly becoming a much more expensive hobby than it used to be, especially on the hardware front. Microsoft could be looking to reduce overall costs for gamers later this year through its ...

Use left and right arrow keys to seek audio. It's increasingly looking likely that Xbox Cloud Gaming, which is currently the cloud streaming portion of Microsoft's Game Pass service, will be getting ...

Xbox is planning to add a free, ad-supported tier to its cloud gaming service. That means you should be able to stream certain games without paying. The Verge broke the news, citing sources familiar ...

Xbox Game Pass will new rumor hints at ad-tier plan, paid cloud gaming and no day-one games in 2027, alongside cheaper ...

The iGaming aggregator Relax Gaming has announced an all-new partnership with the B2B software provider Blaze Gaming. The agreement will see Blaze Gaming join the list of Powered by Relax partners, ...