Ulta Beauty is navigating a competitive retail landscape as shoppers ramp up spending on beauty and wellness, despite economic pressures. As the beauty retailer benefits from strong demand, it is ...

Sephora is the top beauty store among Gen Z teens. Ulta follows close behind at number two. I visited both stores to see how they compare. Among the stores Gen Z shops the most, Sephora and Ulta are ...

Joining the virtual shopping trend, Benefits Cosmetics has partnered with Obsess to debut its first virtual 3D shopping experience dubbed “The Benemart,” the retailer said in a Monday press release ...

We may earn commission from links on this page, but we only recommend products we love. Promise. Your new fab problem: Where do you buy your makeup?? Do you go for the cult fave? The place you've ...