As technologies become obsolete, the brands behind them have to adapt or die. Take Kodak, the long-dominant camera film company that has pivoted to pharmaceuticals. Sometimes brands evolve what they ...

Ten months after gaming grandfather Atari partnered with hoteliers GSD Group to unveil a line of video game-themed hotels, the Las Vegas flagship has been revealed: A towering, multipurpose center ...

Get ready 80s gaming fans--Atari has teamed up with GSD Group and architectural experts at Gensler to create a new kind of hotel. The idea is to make a kind of Atari interactive museum-resort that ...

Atari has unveiled designs for its long-awaited video-game-themed hotel, billed as a “glowing monolith” and an “entertainment destination.” However, only the Phoenix development is moving forward, ...

Six years ago, Atari announced ambitious plans to build a gamer-themed hotel in Las Vegas, featuring an e-sports studio and a movie theater. The legacy video game company’s management at the time saw ...

Video-gaming pioneer Atari is teaming with innovation and strategy agency GSD Group and real-estate developer True North Studio to build in downtown Phoenix the first in a series of Atari Hotels ...

I haven’t even finalized my accommodations for InfoComm 2020 in Las Vegas in June, but I already know where I’ll be staying for the 2022 show, assuming the new Atari-themed hotel and resort is ready ...

As more companies embrace nostalgia as a way to drive business, unique partnerships are creating some wild new experiences. With a globally recognized catalog of franchises, Atari has surprisingly ...

SCOTTSDALE, Arizona -- Looking to live your pop culture fantasy and get nostalgic? GSD Group and architecture and design firm Gensler unveiled early renderings for the brand new video-game inspired ...

The firm behind a proposed chain of Atari-branded hotels in Las Vegas and other cities unveiled more details and made big promises Wednesday, saying Southern Nevada’s outpost “will bring an experience ...

LAS VEGASLAS VEGAS — Atari, the arcade game company that ushered in the gaming revolution in the 1980s, is opening eight video game-themed hotels across the United States, including ones in Las Vegas ...